My day-to-day projects were a mashup of snooze-worthy deliverables: car decals, banners for banks, casino promos… yawn.

Before long, it hit me: I was not cut out for cubicle nation. I spent most of my days staring out the window at the beautiful sunshine of Sydney, Australia (where I’d moved to start my career), and a whole country waiting to be explored.

Why the hell was I locked inside for 80% of the week, designing pieces that weren’t exactly fulfilling?



Sian Richardson | freshbysian.com

Deep in my soul, I knew my desk job couldn’t fulfill me. I wanted to do work that meant something. Adventure. A life on my own terms.

Fortunately, I was running a travel blog on my life in Sydney at the time, and meeting fellow online folk over social media. I began collabing on design projects, which eventually turned into paid gigs, and client requests pouring into my inbox.

For 6 months, I was a double agent.

By day, I was just another 9-5er fighting to stay awake at my desk. By nights + weekends, I hustled my little freelance ass off.

Word (thankfully) travels fast. Soon enough, I walked away from my soul-sucking job for a full-time solo gig… and never looked back.

I spent half a year exploring Australia, laptop in hand, soaking in the life of travel & freedom I’d daydreamed about. Since then I've spent time in hanging in NZ & Canada. These days I can call myself an offish Permanent Resident of Canada, and you'll find me hangin' out in British Columbia.

Sian Richardson | freshbysian.com
Sian Richardson | freshbysian.com
Jasper, Alberta | sianrichardson.com

So, have I achieved my perfect work/life balance? Nah. Think of it more as a work/life jam sesh. One always compliments the other — and I love every second.

Nowadays you'll find me collab-ing with rad creatives and people making shit happen, from all over the world.

It rocks. Hard.

I’m so stoked and grateful to live such a kickass life. I wouldn’t have it any other way.

Sian Richardson | freshbysian.com

Wanna know some super
random shit about me?

:: I grew up 20 minutes away from Hobbiton. Seriously. My hometown in New Zealand (population: 7,000) is right by those familiar rolling green hills from Lord of the Rings.

:: I've got mad love for Motorsport. I spent most weekends as a kid watching my bro speed around kart tracks, and helping my parents run the meetings. The smell of race gas & burning rubber still gets me.

:: I don't drink coffee or tea. I've barely ever had one cup of either, in my whole life. On the other hand: hot chocolate (and the occasional Red Bull) all the way!

:: I left high school a year early. One of the best decisions I've ever made.

:: I don't own a single pair of heels. I can’t walk in ‘em, so why bother?

:: I’ve done the Nevis Bungy Jump, and the Nevis Swing, in Queenstown, New Zealand. Throwing myself 134m off a cable-car suspended in the middle of a canyon changed my life. It helped me realize I could do anything I put my mind to.

:: I live for music, travel, and road-tripping. Preferably all three at the same time.


Here's some other things I've created + collaborated on...

 :: I created The Change-Maker's Collective — an ever-expanding list of the top creative tools, resources, and talent out there right now. All links and featured folks are hand-picked, vetted, and featured because they’re awesome. No affiliate links, no paid advertising. Just groundbreaking brilliance + cool stuff for you to check out. 

:: I teamed up with David & Allie from Death to The Stock Photo to expose creatives who aren't following the stock or standard path, and instead creating a lifestyle that is authentic to themselves.

:: I Co-Founded 16HOURS Magazine, curating and featuring the work of photographers around the world and welding it into mad inspirational themes. The magazine ran from June 2011 to December 2012, releasing 7 Issues in total.

:: Striking Truths was a collaboration created to bring a manifesto a day that could bottle wisdom and make it shareable.

:: Rebels With a Cause was a collaboration that banded a league of 13 game-changers together, in the form of an eBook and wallpapers that aimed to push creatives to their full rule-breaking potential.  

:: Words to the Wise is an eBook stack full of love letters to the beast that is fear. I teamed up with Steph Jagger for this beast.

Got a project you'd love to jam with me on?
Hit me up over here!


Sian Richardson | freshbysian.com

Featured things that you can
check out ::

Ten Thousand Hours Podcast

"Grant and Vince sit down from across the Pacific with the charming and hypertalented Sian Richardson.We talk about that, and the most pivotal of moments for creative careers—when it’s time to make a move."

Check it :: 10khrs.co/ep69

Nourishing Real Talk Podcast

"If you're looking for a fresh perspective on listening to your intuition while managing external goals and expectations -- when it comes to launching and beyond -- this episode might be the secret sauce you've been searching for."

Check it :: 

Confessions of a Female Entrepreneur Podcast

"In this episode, we talk about how a change of scenery can switch up your thought process & creativity, the power of saying no to create space for the fun stuff, launching fast & small, and more."

Check it :: 

Fearless Nomad Interview | State of Mind

"One day Sian and I decided we should skype chat because we both had been working for Death To The Stock Photo, plus its always fun to meet people that live on opposite sides of the world! After our skype sesh I discovered that in real life she has this super duper chill vibe about her that you can instantly click with. Also, just by talking to her you may inherit some of her cool points."

Check it ::

The Girl Who Knows Interview

"When I first came across Fresh by Sian, created by creative Kiwi and rule breaker Sian Richardson, I knew she was my peeps. First of all, her aesthetic sensibility is on point. And her words are equally as on point — relevant, resonant and deeply soul-stirring. She speaks the truth. And all of us entrepreneurial types could use to listen up!"

Check it ::

Later Interview / Day In The Life

"Welcome to Day-in-the-Life – a blog series to show you the process and workflow of successful content creators in managing visual social media.We caught up with graphic designer and visual content creator Sian Richardson of Fresh by Sian to see how she manages her visual media strategy for her business, multiple social accounts, and clients."

Check it :: later.com/blog/visual-content-creator-sian-richardson/

Such Different Vixens Interview

"Let me just open this intro by coming straight out with ten reasons I have a girl crush on Sian. 1. She’s a mountain devotee. Gotta love me a fellow snow bunny. 2. Her wanderlust spirit skips around my with own, and reminds me – regardless of the fact that I truly feel at home here in Burleigh – to never, ever stop travelling."

Check it ::

Betty Means Business Interview

"I’ve seen her work, so I knew that Sian Richardson is talented.  Really talented.  Sometimes with the type of talent this girl’s got going on, there’s also a certain kind of attitude that can go along with it.  D’you know what I mean? I want to be clear... Sian doesn’t have any of that attitude-iness going on at all."

Check it :: bettymeansbusiness.com/2013/03/08/sian-means-business/