Is Social Media Fake? :: A Convo About Authenticity In The Online World

Is Social Media Fake? :: A Convo About Authenticity In The Online World |

A couple weeks ago you might have seen a post I wrote called ‘Screw The Filters + Curation. Let’s Get Raw’.

That post was fuelled by the conversations going on around social media at the moment, and I was kinda blown away by the email replies I got from people who were feeling the same way I was, and are just sick of this constant curation.

I think it’s a really important conversation to have; as entrepreneurs we should always be asking ourselves how we can bring MORE authenticity and realness to our business + online world. Those stories are what's going to help separate us from everyone else. 

I think it’s dangerous territory when people start throwing around the phrase ‘social media is fake’, because that’s absolutely not true. How certain people use it might be fake, but it’s not fair to put that assumption on EVERY single person that uses it. And this was the main reason I wanted to write this post and expand on my thoughts a little.

:: Social media is not the devil.

It’s absolutely our own responsibility how we decide to use Social Media. All of the platforms vary in use. Some of us use it for business, some to connect with friends and family. 

For me personally? I would absolutely not be where I am today without the likes of Twitter, Instagram, and Facebook. In the early days of starting my biz and meeting like-minded peeps, Twitter was a total game changer for me. I found so much work and so many clients through it. 


:: Social media is not ‘fake’… It’s the highlight reel. 

Everything you post online is curated — especially when it comes to Instagram. It’s just the highlight reel. Whether you do it consciously or not, you are choosing what you want your life to look like from the outside. 

This isn’t a good or a bad thing, it’s just how it is.

It’s on you how you want to curate that life, and how closely you want it to reflect your actual life.


:: It’s on each of us to know that we are all more than our social media profiles.

We are more than our followers, our likes, and our comments. 

We are more than what we choose to share online. 

We have to remember this before we go judging people based on what they post on the interwebs. 

My whole point with this post is this :: 

How you use social media is on you. But if you run a business and social media is part of your strategy, it's your responsibility to tell your story as authentically as you can. 

Think about ways you can use those platforms to your advantage to help tell your story and solidify your brand. Here's a few ideas...

+ Do you have some stories about how you got to where you are now, that you haven't shared before? 
+ Are there more snippets of your day-to-day life that you could share? 
+ Have you created or launched something that failed? Could you tell that story?
+ Are you working on a new project that's challenging you in ways you didn't expect? Are there parts of the process you could share?  

What do you think about this convo? Hit me in the comments with your thoughts!