The Making of: The Change-Maker's Collective |

For the last couple of months or so I’ve been working away on a new side project, and I’m stoked to finally launch it! 


I wanted to create a simple, easy to navigate website that rounded up the best tools and talent in the creative biz, to help you create more awesome shit. No affiliate links, no paid advertising… Just straight up names + links. 

One thing I absolutely love about side projects like this is the ability to create with no real motive to make money or to expect anything in return... The only goal is to create something fun that people will hopefully find useful. 

So, here’s a bit of the story behind it… 

The Initial Idea

For a while I’ve had a smaller version of this project up on, under the ‘Mad Resources’ page. It’s basically just a round up of apps and other stuff that I use in my biz, or have found useful/awesome/cool. 

The idea to expand that page into a full site started way back when I launched that page, due to the amount of traffic it got. I wasn't really expecting that page to get as many hits as it did, so that's when the idea was first planted in my mind. 

I'd also noticed that a decent amount of the traffic to my personal website ( was referrals from client's websites who had similar 'Resource'/'Things I Love' pages.

Then after chatting to other creative pals, and also attending DesignerVaca where names + resources are thrown around on the reg, I knew I had to make this project happen.

At first I was keen to create it as a collaboration (since it's always more fun creating things like this with other people), but the few people I had in mind were booked up and going balls-to-the-wall on their own projects. I considered waiting it out until I found the perfect partner, but alas, time waits for no one...

Onwards I went.

The Site

The Making of: The Changemaker's Collective |

With this starting out as a relatively small side project, I knew from the beginning that I didn't want to spend a tonne of time on the design and development of it, at least for now.

The website is kept insanely simple & straightforward, built on Squarespace, literally just listing out the names and website links. In the future I have a few ideas on how to expand the site and the project, but I think just starting is the most important thing, and the rest will flow as time goes on. 

It's not making me any money, and my priority was just getting the site up so people can start using it and interacting with it. 

Maybe the project will go somewhere, and maybe it won't. If it does, then I can look at investing in developers and other creatives to help me expand it further down the road. And if it doesn't, well then it doesn't. 

I think it's important to remember that it's okay to start small and adjust things as you go. Don't let perfection get the better of you. Just do the best you can, get your work out into the world, and see where it takes you. 

Start where you are. 
Use what you have.
Do what you can. 
— Arthur Ashe

I've also gotta throw a Thank You to Hillary Weiss for helping me with some copy for the site. Girls' got skills. 

The Design

Ah, Designers designing things for themselves... Always a mission. Similar to what I was talking about above with the development, I didn't want to spend tonnes of time on the design + branding of the site. 

In all of my design work I have two things that are always high priority : Type + Photography. 

So, this project was no exception. 

A single mountain photo purchased from Stocksy, remixed with some VSCO editing and some handwritten type, and I had the majority of the design sussed.

The thing about your own work + side projects — sometimes the only justification you need is that it looks good and fits the vibe. No big over-drawn, bullshit explanation about why something was chosen. 

Q: Why did you place that there?
Q: Why did you choose that photo?
Q: Why did you choose those fonts?
A: Because I liked it, and because I can. 

A few other things...

+ The site is curated. This is a really important part of the project for me, as I think curation in general is something that's so easily overlooked, and it can often make or break a project. I want the site to focus on tools + talent that are really damn good at what they do, and are passionate about being the Change-Maker's in their respective fields.  

To start off with, the site features mostly Talent & Tools that I know and use personally, or have friends that have used them, and can personally vouch for them. 

I would rather have a small, really solid collection of people + resources than a massive collection of people I can't vouch for 100%, that you'd have to dig through for hours. 

+ That being said, I am accepting Submissions! If you know someone or something that should be featured, Submit away, right HERE.

+ For now, I don't plan on creating any Social Media Profiles for The Change-Maker's Collective. I registered the name across the main few platforms, and that's about as much as I'm planning to do at this stage.

When launching new projects I think it's important to really think about the platforms you publish on, and whether you can actually post regularly enough to justify being on there, AND which networks suit the audience of the project or business you're running.

So, friends, check it out + share the love (if you're into it) and let me know what you think! 

My name might be behind it, but I really feel as though this is YOUR project.
You, my creative friends looking for tools & other kids to collaborate with.
You, awesome people looking for creative talent to work with on your projects. 

I want this site to be as awesome as it possibly can, so if you have any feedback or thoughts, good or bad, hit me up!