Want to be better at what you do? Try this.

Want to be Better at What You Do? Try this. | freshbysian.com

I think it’s healthy, no matter what kind of business you have, to distance yourself from others in your field.

Not because you want to be ‘better’ than them, or put yourself on some kind of pedestal, but because it helps you keep your business + brand fresh, and it helps you create so much more organically. It’s too easy to get sucked into the consumption death spiral, losing yourself in researching your competitors or trying to get inspired by what others in your industry are up to. 


Here's a personal story :: 

When I was studying Graphic Design, I followed Design Blogs religiously. I checked them everyday. I had huge ‘Inspo’ folders on my computer (this was before I got into Pinterest) where I’d stash cool design that got me stoked. I fucking loved it. 

Fast forward a year or two, graduated design school, in a not-so-fulfilling full-time design job, still getting high on Design Blogs. Big-ass inspo folders on my computer still going strong. 

One night I found myself at an Apple store presentation, where Eva Dijkstra and Michael Lugmayr — the duo behind design studio Toko — were doing a talk. These guys are originally from Holland, and from what they told us, the way they’re educated about Design in Europe is quite different from the rest of us… So I was super interested in what they had to say. 

They were talking to us about their design process, and some of the bullshit industry trends and beliefs that they disagreed with. They told us how they rely very little on design inspiration to fuel their work... They own zero design books. They didn’t really care what the industry was up to. They were just out to create awesome work — based on what their clients needed, drawing inspiration from straight-up LIFE itself. 

They said... 

‘You have to challenge conventional notions of practice.’


Somehow this hadn’t really crossed my mind before. When I studied design, we were told it was a good idea to keep a stash of design that inspired us, so I did it without a second thought. 

So needless to say, that talk gave me the swift kick in the ass I needed. 

From that moment on, I knew I had to stop letting those influences from within my own field dictate my work. If I was going to make a business out of this, and truly go balls-to-the-wall, my work had to be different. So I deleted the Inspo folders, and stopped buying so many design books + magazines… And I started living more. Travelling… Seeing the world... Meeting new people… And I drew my inspiration from those experiences.

I know without a doubt that doing this has helped me grow my biz and get me where I am today. And now, this ‘do your own thing’ vibe is essentially the core of my whole business. 

{Massive love to Toko for giving me that shot of inspo, and kick-starting a whole new creative mindset}.   

The Exception To The Rule...

There is one time it can be a good idea to see what your industry is up to... To get an idea on what everyone else is doing, so you know what NOT to do. 

This can be incredibly empowering and inspiring (in a good way). Take a quick look around at people who are in a similar field to you and make notes on things they do that you’re not so into, or you feel are expected and are ‘trends.’ 

It’s inevitable that we’re going to be influenced by others’ work, but we have to do our best to limit that as much as possible. 

We have to be willing to cut ourselves off from what’s expected of us. Take a look at what everyone else is doing, and ask yourself how you can do it differently.

Immerse yourself in the art of surprising people. 

This post is a taster of my course, Be Unmistakable :: A 30-Day Adventure in Building a Brand That Captures The Vibe of Your Business

Be Unmistakable is opening again for enrolment very soon! Want to get on the Exclusive Pre-Sale list? Enter your deets below! 

Name *