That one time I deleted over 850 people from my mailing list
Yep, you read that right.
A couple weeks ago, as I was planning out new biz and life stuff, I had the urge to clean out my ConvertKit account… Which meant deleting over 850 people who were no longer interacting with my emails.
Over the last 12 months or so I’ve given away a good amount of free content through my mailing lists, and I think there’s been positive and negative results from that… And I feel as though one of the negative things has been the large amount of inactive subscribers.
They were from all kinds of different lists and segments I had set up, but a good 500+ of those I deleted were from my weekly emails, which ended up being about 1/5 of that weekly list. That’s a pretty reasonable chunk of my list, but at the end of the day it had absolutely nothing to do with the actual numbers.
My number one reason for doing this was that I’m more interested in having an engaged audience (of whatever size), than a giant fuck-off list of people that don’t really care about what I do.
We’re not for everyone… And it’s been over the last couple of months that I’ve really been able to come to peace with that in so many ways. There’s something so damn freeing about it when you make that decision to stop giving a shit about pleasing all of the peoples.
All you can do is just whatever gets you stoked, and your people will find you. It’s probably not the magic solution answer people want to hear, but it’s the truth. [Tweet this]