3 Things to Consider When Creating New Offerings
I’m working on a bunch of new things at the moment, and a couple weeks back I had a random idea to do a series of printable posters, delivered via email, for 21 days.
It was a very spare-of-the-moment thing, and I was stoked about it at the time. I thought it’d be a quick + easy product to start with… Until I started working on it, when I realised it wasn’t going to be quick and easy, and my time would be much better spent creating shit that I’m more jazzed about, that I know will be more helpful for people (like my new course : Be Unmistakable).
So I went back to the drawing board on the ideas I had swirling around, and came up with a few things to consider for each idea. I'm finding these 3 things really helpful for me when I'm sussing out new product or service ideas, but I would also love to know if you have any tips or questions you ask yourself, when you're in this position!
Check out my ideas below :
Does this align with my values, my vision, and my goals?
This seems pretty obvious, but it can be really easy to get shiny-object syndrome, and just create something because it's exciting and new, without actually checking in with your values and goals.
How profitable is it, compared to other ideas?
As fun as it can be to create new offerings purely because we want to and because we like it, at a certain point you have to get real with the numbers. If you want to run a sustainable business, you can’t keep going without really assessing the dollars.
This question really requires you to take a step back from being so ‘IN’ your business, and put yourself into more of a CEO position. What would the CEO of your company do here? Would they give this new offering the green light because it’s profitable, or would they tell you to keep looking for other ways to make an income?
Another way to go about this is to list out your services, from most profitable, to least profitable. Once you have that list, measure it against the other 3 questions here, and you'll have a better understanding of whether it's a good fit or not.
Is this the best use of my time right now, and is this service or product going to serve my dream client or customer?
This is a big one... The more I create, the more I realise how much I absolutely have to dedicate my time to the shit that matters. The other stuff can wait.
If there's something you're crazy passionate about, that you're good at, and you have a vibe it's what you're born to do — it's your job to do absolutely everything you can to get that work out into the world.
These projects might not be easy, and they probably won't be quick, but they will matter the most.
Stop wasting time on the stuff that doesn't get you super jazzed, and jump straight to the good stuff.
Here it is whipped up into some Pinable goodness
for ya :
At the end of the day you’ll never really know if something is going to work until you put it out into the world and see what happens.
What fresh new offerings are you working on at the moment? What do you ask yourself to help determine which ideas get taken to the next stage?