This is what’s missing from the 'you are the niche' convo.

 

After a reset in nature last week, I felt like I finally tapped back into my voice, and one of the things that came up was the blog situation on my website.

I’ve been writing a lot again, longer pieces, more personal stuff, photography, and sure, while it’s nice to share some of it here or on Instagram, it’s important to me that it also lives somewhere I own. Somewhere I can get creative with the design, and where people can actually get to know what I’m about, alongside seeing what I actually offer & sell.

I’ve had a bunch of different blogs over the years (it’s actually how I started my entire business), some under my name, some as side quest-type projects.

Last year I created a new blog on my site, separate from my main design/biz blog, called The Solitude Sessions. I wanted a space to post about my photography and solo travel adventures. I was 100% stoked about it, and it even turned into a printed mini-magazine, which I still love, but recently, as I’ve been reflecting on how and where I want these new pieces of writing to live, I hit a giant fucking wall.

What started as fun turned into…

🤔 “Wait, which blog do I post this to?”
​🤔“Ugh, that layout on my other blog is such a mess, I need to clean it up.”
​🤔 “Those old branding/biz posts don’t even feel like me anymore.”

Because the more decisions you have to make, the more energy that pulls out of your creative flow.

So I sat with it. I let the spiral happen.

Do I start a Substack? Combine them into one blog? Create a whole new side quest? Leave it all as-is?

Then this question dropped in: what’s going to be the least resistant option, the one that removes decision fatigue and actually makes me excited to post again?

The answer was simple: combine them. One blog. On my own site. No Substack. No whole-new-platform or brand. Just slightly re-worked, with it all in one spot, just like the OG days of blogging back in 2010. 😏

And I think this is what’s missing from the whole “you are the niche” conversation (which is something I 100% agree with by the way).

Every extra 'container' becomes another dam in the river, then you’re left wondering why nothing’s moving. But when you stop splitting yourself across platforms, when you let your work live together in one space, you get your flow back.

Let it all be you.

Let it all live in one place.

And sometimes, yeah, you need a separate space, maybe it’s a collab, maybe it’s a whole new thing that needs it’s own world to live in, but more often than not, what you really need is less friction.

Less second guessing.

Less sorting.

More flow.

Less resistance, not more.