It's all well and good to dive into a re-brand for the aesthetics & design, and it's a huge part of it, but if your strategy, messaging, and values aren't clear, you'll likely find yourself in the midst of another 're-brand' in 6 months... which isn't really what you want.

So the other week I was having a convo in my Instagram DM’s with someone about all kinds of things that we have to suss out as a part of the creative process, and the topic of the value of creativity came up. I think it’s an important one, because sometimes as Creatives we feel like we need to justify our value, or justify our prices…

Your work isn't justified by the amount of 'struggle' you had to go through to create it. I've heard other creatives talk about this over the years, but it's something I've been thinking about more lately. Of course this isn't black and white and there's layers to it... But, I reckon it's SUPER important, so I wanted to dish a little…