So I've been keeping my eye out for really sick design a lot more than usual lately, since I'm bringing a lot of shit into my course Layout Legends, to talk about what actually makes good design and what I think some brands are doing really well, and there's something I've been noticing a bit lately that I absolutely LOVE, so I wanted to talk about it more here with you too.

I’ve been noticing a bit of a trend lately, if you want to call it that, where really big name entrepreneurs/businesses are re-branding, and their new branding is just a lot more… flat, boring, and to be honest, soul-less.

Let’s talk about the beige wave in branding—minimalism, white space, serif fonts. I know you know what I’m talking about. It’s everywhere. And while it’s not bad, I’ve been wondering—are these design choices truly intentional, or are we all just leaning on the easiest, safest trend out there?? 🤔

If you know me & my vibe, you know I’m all about carving out a niche that’s based on your unique perspective (not trends, or specific services, or really anything external), but sometimes I feel like there’s a missing piece to the whole ‘DON’T COPY PEOPLE’ convo.

It's all well and good to dive into a re-brand for the aesthetics & design, and it's a huge part of it, but if your strategy, messaging, and values aren't clear, you'll likely find yourself in the midst of another 're-brand' in 6 months... which isn't really what you want.