So I've got a whole-ass stack of design questions sitting in a Notion document, and I figured it'd be a cool mini email series to go through some of them and share some design tips with ya! I'm a major design nerd, I LOVE talking about this shit and breaking it down into hopefully more realistic, usable prompts & ways of thinking, so let's get into it.

Sometimes you can search for what feels like YEARS looking for sick new fonts to use in your design projects, so let me take out some of the hard work for ya and round up some of my favourite fonts. Here’s 3 free QUALITY AF Google Serif Fonts.

So last weekend, on February 11th, it was 13 years since I quit my job in Sydney, Australia, to be self employed. Shit that is a LONG time, and it feels like it, lol. I wanted to make a lil collection of thoughts on some shit I’ve learned, and am still learning from all this time running my own business & all of the things that come along with that. So here it is!

I’ve been asked a handful of times recently what I think about ConvertKit, so I figured I’d do a little comparison with Flodesk since it seems like these are the two main players at the top of the email marketing game these days.

If you know me & my vibe, you know I’m all about carving out a niche that’s based on your unique perspective (not trends, or specific services, or really anything external), but sometimes I feel like there’s a missing piece to the whole ‘DON’T COPY PEOPLE’ convo.

‘Dial it up.’‘Take it to the next level.’‘Go BIG’…. These were a few of the things circling in my mind on a walk a while back. We see this shit a lot, right?? There’s this idea that when you have a chance to start fresh on something new, or re-imagine something you're already doing, it should be bigger and better than what you’ve done before.

I'm feeling very keen to take some time this week to map out Quarter 4 in my biz, and see where that takes me. I don't know about anyone else but this side of being an entrepreneur is so fun to me?! The reflecting & the scheming and dreaming & bringing cool new shit to life.

I'm pretty stoked to share todays email with you, because it's on my second fave topic to design, photography! As part of my re-brand I did a whole new photoshoot (only my second one EVER, lol), so I've got some BTS for you as well as a handful of tips…

Now we're getting to the tail end of this re-branding series, it's time to get into the biggest part of the entire project — re-building the website. I'm not gonna lie, this is the part I was dreading the most because of how much work it is to rebuild your entire website…

Before we get into the BTS of some of my branding process, along with some more tangible tips for you, I think its important to start with why the hell Branding even MATTERS. Without your story, without solid values, you’re just another business.